SYMBOL OF REFINEMENT, SYNONYMOUS TO SUCCESS

A true challenge is to surpass yourself daily Discovering new horizons.                Beyond all standards…

 

It was only a matter of time and dedication

The company produces shirts exclusively and has complete expertise in its object.  From the first moment the company dedicated itself with love to its object.  It searched, and located the biggest factories with the best fabric of the European market.  It combined, created and suggested completely new ideas, renewing the perception of what is elegant.  All this because the company believes it is dealing with conscientious and demanding customers.  These are the same customers, who today continually expand, men of all ages with an opinion and style in their attire.

 

The effort brought recognition

In 1987 when the founders created MANETTI they had a vision: to set new standards of quality through something distinctive, modernity that would also identify and market itself with timelessness.  Recognition was soon to arrive.  The first years of discovery quickly where followed by an increase, recognition, establishment, and success.

 

 Recognition led us to success.

The recognition and success of MANETTI and their shirt label is a result of collective effort.  The gathering of information on the latest international fashion trends, the strict process of choosing fabric and design, and the meticulousness in total quality express themselves through the final product. The success of the MANETTI shirts creates a specific commitment for the company, to respond to the demand of its label through a coordinated production process, modern management and an integral mechanism.

 

Success develops into expansion

The product of the continuous effort was for MANETTI to display a continuous demand in its work cycle.  Today, MANETTI offers its shirts through 17 Man & Manetti stores across Greece, operating with the sole purpose to fulfil the needs of its dynamic customers.

 

Development in a creative advertising environment.

The best advertisement for MANETTI is its distinctive customers, the same people who the last 15 years have been consciously choosing MANETTI for their attire.  Aside from this, MANETTI shirts are supported through advertising in a complete and creative environment.

Popular magazines host selected entries, fashion reports and MANETTI product presentations through original advertising material.

At the same time the company cooperates with famous stylists and popular television show hosts bolstering even more the brand name demand making MANETTI products first in customer preference.

At the beginning of each season a catalogue with the new collection is circulated.  These catalogues are mailed to customers and are distributed in the retail shops bringing MANETTI products closer to the general public.

 

Production, a very important factor.

The continuously increasing demand creates the need for increased production.  At MANETTI, productivity never operates at the expense of quality.  Every one of our shirts has the perfection of the unique.  For this reason our permanent collaborators are people with many years of experience in their field and immense knowledge on manufacturing.

 

They are the same people who give their best daily in our up to date workshops.  The quality control that follows by specialized personnel is used to ensure the quality in the minuets detail of the finished product.

 

MAN & MANETTI franchising, with the vision of expansion

 

MANETTI is oriented towards a steady expansionary purpose.  It’s in this direction that all its energies are converging.  Already the headquarters have been operating to new company owned modern and functional facilities, which houses its products and services while constantly upgrading and renewing its pilot retail stores.

MAN & MANETTI, with its constant evolution towards expansion plays a decisive role, creating an interconnected continuity that boosts the success of MANETTI products.

 

A NEW IDEA FOR YOU

 

Franchising is a pioneering form of collaboration that is radically changing the face of modern commerce and will dominate it in the upcoming years. It started as a method of development in America at the end of the last century. It has come to Europe and is considered as a very successful and secure way to advance a company as well as to provide a safe investment opportunity for entrepreneurs.  Franchising has surfaced in Greece in the last 15 years, but only in the last three years has it become an institution.  The investment is made by the entrepreneur (franchisee), under the standards and supervision of the mother company.

 

The franchiser makes available: the technical expertise, the guidelines for the creation of the store, staff training, merchandise and the support for the operation of the store.

 

The above constitute the “package” that the mother company has developed over time.  The entrepreneur invests in the “package” and maintains the personal supervision of the store with success as his goal.Franchising companies are the most profitable and healthy forms of business here in Greece as well as internationally with a high rate of success that reaches as high as 94%.

 

DEVELOPMENT NOW BECOMES COOPERATION

 

MANETTI has been offering and continuous to offer the opportunity for success. Celebrating its 15^th year of a creative and dependable presence in the men’s apparel and specializing in anything relating to shirts, MANETTI has begun to expand through the franchising method, making it possible for professionals searching for secure investments to open their own MAN & MANETTI retail store.Aside from the exclusive sale of MANETTI shirts they will also provide men’s accessories (ties, belts, underwear, etc.)

 

A COOPERATION WITH MANY ADVANTAGES

With MAN & MANETTI franchising you only have advantages.The reputation, the recognition and the present commercial success of MANETTI are the biggest guarantee and the best business offer.  This is so because with MAN & MANETTI:

 

 

·      You have at your disposal a brand name product with continually increasing market demand, which is supplied by a large and dependable company.

·      You benefit from the knowledge, the technical expertise and the experience of MANETTI.

·      If you do not have the specialized knowledge that is required, you will receive daily and substantial support from the company on all operating levels.  From the set-up to the operation of the franchise.

·      You benefit from the use of the brand name and all the value that it already has in the market.

·      You and your staff will be trained by the mother company.  All matters of the company: accounting, logistics, advertisement, promotion and all other subjects are covered during training.

·      The existence of four profitable operational pilot franchises guarantees your success.

 

A COOPERATION  YIELDING ONLY BENEFITS

 

The sector of the garment industry, that the company belongs to, has distinguished itself in the last few years with an intense growth trend.

 

The installation of administrative centres of large multinational companies, the increase of positions in middle and higher management, and the creation of new profession especially in the service providing sectors create daily a new dynamic range of customers for MAN & MANETTI because:

 

·      You provide a timeless product that is not affected by the different fluctuations of the market; a product that can be easily bought as a gift.

·      MANETTI does not only provide shirts but a range of accessories that completes men’s attire, including ties, belts, underwear as well as cufflinks.  All of them are a brand name and specifically chosen.

·      All this is at an excellent quality-price ratio.

·      You have at your disposal a well-known brand name with general acceptance and guaranteed commercial success.

·      The success of the four pilot franchises already in existence

·      At your side you have a large but not impersonal company.

 

MAN & MANETTI FRANCHISE

1. THE FOUNDATION OF SYSTEM

MAN & MANETTI is a series of shops whose decor and its general appearance is homogeneous. They have elements common to already existing stores that are successfully operational in Greece, without this meaning that they are exact copies.  It is the company’s intention that the character and autonomy of each store is preserved as well as distinguished according to the idiosyncrasies and needs of each market. Exclusive supplier of all the stores of the MAN & MANETTI network is the mother company – MANETTI -, which trades and makes decisions for the common good of the entire chain, while succeeding to inform all of the members of the network in a valid and timely fashion. Every store member of the chain operates as an individual entity that belongs exclusively to the franchisee. Just like any successful franchise, MAN & MANETTI guarantees success through the close cooperation of both factors: the franchisee and franchiser.  The franchiser is the central lever of the development and is a guaranteed success for the entire network.  It is responsible for the maintenance of the high standards of quality that characterize MANETTI’s products. The franchisee is accountable for maintaining the unalterable character of the philosophy that governs all the stores of the network.

 

2. THE INTERIOR SPACE OF YOUR STORE

The contribution of the franchiser in this sector is indisputable not only the process of the evaluation of the candidate store but also in the formation and decoration of the interior.  It is natural that the franchiser having the vision of the entire network will be able to lead and advise the new franchisee with effectiveness and responsibility.

 

1.  Location ·      Central strategic spot in a commercial area, walkway, plaza or a mall. ·      Should be accessible to cars. ·      It is favourable to have a parking area at a close distance. Easy access to public transportation stops.

 

The location, which consists of one of the most important factors of commercial success, is evaluated by the specialist advisors as well as the franchiser, so at ensure the success and livelihood of the new investment.

 

2.  Building Guidelines

·      Well-sustained shop or a store in a trading centre or mall.

·      It must have a viewable facade and the largest possible storefront window.

·      The shape of the store should be preferably square and not oblong.

 

3.  Size

·      From 50 square meters for the smaller commercial areas up to 60-80 sq. met. Or larger for areas of larger strategic importance and productivity.  The size refers to the available space of the store for product display, which does not include storage space, bathrooms and other supplementary areas. The total space of the store must exceed the previously mentioned sizes since MAN & MANETTI have a constant expansion of their range of products and would benefit from the largest possible size of the store, without dramatically increasing the cost of creating the new unit.

 

The new franchisee is free to assign the design and supervision to an architect of his choice that will carry out the work based upon the guidelines and building materials determined by the franchiser. Upon completion of the work on the new MAN & MANETTI store, it will be received by a responsible member of MANETTI S.A.

 

3.  ECONOMIC TERMS OF COOPERATION

The investment that is made entirely by the new franchisee consists of the following economic terms:

1.  Purchasing rights of use of MAN & MANETTI title-trademark:  Depending on geographical location and entry time in to the network.

2.  Cost of creating store.

3.  Initial merchandise

4.  Subsequent merchandise

5.  Royalties

6.  Length of cooperation contract: six years

·      The initial right of registration is recorded with the signing of the Franchise contract.

·      Analytical financial facts are supplied by FC&D Franchise Consulting & Development, which is responsible for the development of the franchise network of MAN & MANETTI.

·      The majority of the necessary capital is negotiable in accordance to the settlement of payments, since it is related to the cost of the creation of the store. Payment plans of 3 to 6 months are routine in the market.

·      The franchisee contract is a conventional description of the terms of cooperation and is based on the general principles of franchising with respect to European Law.

 

Visit also: www.manetti.gr